When future scholars take a look back at the intellectual history of thelast quarter of the twentieth century the work of Professor Edward Said of ColumbiaUniversity will be identified as very important and influential. In particular Said's 1978book, Orientalism, will be regarded as profoundly significant. Orientalism revolutionizedthe study of the Middle East and helped to create and shape entire new fields of studysuch as Post-Colonial theory as well influencing disciplines as diverse as English,History, Anthropology, Political Science and Cultural Studies. The book is now beingtranslated into twenty-six languages and is required reading at many universities andcolleges. It is also one of the most controversial scholarly books of the last thirty yearssparking intense debate and disagreement.
Orientalism tries to answer the question ofwhy, when we think of the Middle East for example, we have a preconceived notion ofwhat kind of people live there, what they believe, how they act. Even though we maynever have been there, or indeed even met anyone from there. More generallyOrientalism asks, how do we come to understand people, strangers, who look differentto us by virtue of the color of their skin?
The central argument of Orientalism is that the way that we acquire this knowledge.
Edward Said says that his interest in Orientalism began for two reasons, one it was an immediate thing, that is to say, the Arab-Israeli War of 1973, which had been preceded by a lot of images and discussions in the media in the popular press about how the Arabs are cowardly and they don't know how to fight and they are always going to be beaten because they are not modern. And then everybody was very surprised when the Egyptian army crossed the canal in early October of 1973 and demonstrated that like anybody else they could fight. That was one immediate impulse. And the second one, which has a much longer history in his own life was the constant sort of disparity He felt between what his experience of being an Arab was, and the representations of that that one saw in art.
THE REPORTERY OF ORIENTALISM
For Sid Orientalism is an Organized science .
ORIENTALISM AND EMPIRE
Said talks about Orentalism and Emperialism by giving the example of Napolian Bonapart, he says that There was a kind of break that occurred kind of after Napoleon came to Egypt in 1798. I think it's the first really modern imperial expedition. So he invades the place but he doesn't invade it the way the Spaniards invaded the New World, looking for loot. He comes instead with an enormous army of soldiers but also scientists, botanists, architects, philologists, biologists, historians, whose job it was to record Egypt in every conceivable way. And produce a kind of scientific survey of Egypt, which was designed, not for the Egyptian, but for the European. Of course what strikes you first of all about the volumes they produced, is their enormous size. They are a meter square. And all across them is written the power and prestige of a modern European country that can do to the Egyptians what the Egyptians cannot do to the French. I mean there's no comparable Egyptian survey of France. To produce knowledge you have to have the power to be there, and to see in expert ways things that the natives themselves can't see.
ORIENTALISM TODAY – The Demonization of Islam in the News and Popular Culture
Many people believe the way that Americans understand the Muslim world is very problematic. Indeed anti-Arab racism seems to be almost officially sanctioned. You can make generalized and racist statements about Arab peoples that would not be tolerated for any other group. At the heart of how this new American Orientalism operates is a threatening and demonized figure of the Islamic terrorist that is emphasized by journalists and Hollywood.Now Said recognizes that terrorism exits, as a result of the violent, political situation in the Middle East. But he argues that there is a lot more going on there that is misunderstood or not seen by the peoples of the West. The result of the media's focus on one negative aspect alone means that all the peoples of the Islamic world come to be understood in the same negative and paranoid way, that is, as a threat. So that when we think of people who look like that and come from that part of the world we think fanatic, extreme, violent. Said argues that understanding a vast and complex region like the Middle East in this narrow way takes away from the humanity and diversity of millions of ordinary people living decent and humane lives there. Said gave an example of Pricess Diana and Dodi Fayad.
Hypothesis :
In India the same thing happened while recently an advertisement of Tanishq jewelrs was considered as highly problamatic and considered as the spreader of LOVE JIHAD .